The official kits allow you appropriately render the content of the Rich Text field. Another way of doing this is by using @prismicio/helpers
alone. You'll be able to render the content as text or as plain HTML, like so:
import * as prismicH from '@prismicio/helpers'
const contentHTML = prismicH.asHTML(prismicDoc.data.example_rich_text)
console.log(contentHTML)
// Output: <p>Example Rich Text Value</p>
const contentText = prismicH.asText(prismicDoc.data.example_rich_text)
console.log(contentText)
// Output: "Example Rich Text Value"
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